Essentials of Strategic Management: The Quest for Competitive Advantage Author: John Gamble | Language: English | ISBN:
0078029287 | Format: PDF
Essentials of Strategic Management: The Quest for Competitive Advantage Description
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools;
2) It simplifies the task of demonstrating student learning through course embedded assessment;
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
- Paperback: 560 pages
- Publisher: McGraw-Hill/Irwin; 3 edition (January 20, 2012)
- Language: English
- ISBN-10: 0078029287
- ISBN-13: 978-0078029288
- Product Dimensions: 9.9 x 7.9 x 1 inches
- Shipping Weight: 2.1 pounds (View shipping rates and policies)
This book is required for a class, and is very well written with great examples. It came in perfect condition, and arrived earlier than expected.
By luv2shopvt
This book is actually not too boring. Filled with plenty of examples relating to real life, most business students will read this and become a better person afterwards. Good luck in your studies.
By Matthew Hoffman
Essentials of Strategic Management: The Quest for Competitive Advantage Preview
Link
Please Wait...